Blue Cross Blue Shield x Camp Harbor View

When Blue Cross Blue Shield (BCBSMA) moved to the Prudential Center, art_works helped leverage the company's surplus art holdings to broaden its commitment to local communities.

Industry: Healthcare
Company Partners: Camp Harbor View
Services: Employee Engagement Programming, Rotating Art Program, Strategic Deaccessioning, Collections Management

Goal + Impact: With a strong commitment to community engagement—and one of the best Corporate Social Responsibility (CSR) programs in Boston—Blue Cross wanted to leverage their art program to further their impact. We strategically deaccessioned several works at auction and donated the proceeds to Camp Harbor View, a local nonprofit supporting youth and families.

This project demonstrated how thoughtful collections management can extend a company's social impact beyond its walls, transforming underutilized assets into meaningful partnerships. art_works continues to work with the Blue Cross art program, ensuring the collection remains aligned with both organizational values and an overarching commitment to supporting the Greater Boston community.