Blue Cross Blue Shield x Camp Harbor View

When Blue Cross Blue Shield (BCBSMA) moved to the Prudential Center, art_works helped leverage the company's surplus art holdings to broaden its commitment to local communities.

Industry: Healthcare
Company Partners: Camp Harbor View
Services: Employee Engagement Programming, Rotating Art Program, Strategic Deaccessioning, Collections Management

Goal + Impact: With a strong commitment to community engagement and one of the best CSR (corporate social responsibility) programs in Boston, Blue Cross wanted to leverage their art program to further their impact. We strategically deaccessioned several works at auction and donated the proceeds to Camp Harbor View, a local nonprofit supporting youth and families.

This project demonstrated how thoughtful collections management can extend a company's social impact beyond their walls, transforming underutilized assets into meaningful community support. art_works continues to manage Blue Cross's art program, ensuring their collection remains aligned with both their organizational values and their commitment to supporting the Greater Boston community.